It’s hard to understate the importance of referrals when it comes law firm marketing. Referrals are highly sought after because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be…
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13 Email Marketing Tips to Help You Make the Connection with Clients
With everyone hopping on the social media train, you might think that email marketing is dead. Far from it. In fact, research shows that a…
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How to Spy on Your Competition to Beat Them on Google Search
Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they…
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How to Use Facebook to Drive Traffic to Your Website
Changes in Facebook’s news feed algorithm have been making it tougher for law firms to reach their target market over the past two years. Facebook…
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The Pros and Cons of Engaging on Twitter
Twitter has undoubtedly been the most talked-about social media platform for the past year because of the affection the current President of the United States…
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Online Marketing for Lawyers: How to Build a Professional Image Online
If you are serious about online marketing, you need to first assess your own online persona. It’s easy. Go to Google and in the search…
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10 Social Media Myths That Can Kill Your Law Firm Marketing Program
It’s human nature to fight against things we don’t want to do, whether that’s eat the foods that are good for us or engage in…
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11 Small Things That Make a Big Difference for Your Law Firm Website
Little things mean a lot. That’s not just the title of a popular song from the 1950s, it’s also something to remember when it comes…
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How to Make A Good First Impression to Land More Clients
Research shows that people get their first impression of someone within one tenth of a second, which means that there is literally no time to…
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10 Facts You Should Know About Advertising on Facebook
Lawyers engaged in social media are beginning to reach beyond creating Facebook pages and posting content to actively advertising on the site. The primary reasons…
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Law Firm Management: 10 Tips for Getting Paid in Full and On Time
Every lawyer struggles with nonpaying clients at one time or another. It’s probably the #1 law firm management headache. A few years ago, a LexisNexis…
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