It’s hard to understate the importance of referrals when it comes law firm marketing. Referrals are highly sought after because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be…
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How to Increase Your Law Firm Website Conversion Rate
You may look at your law firm website as a lead generation tool, but if you are not converting leads from your website — and…
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How to Use LinkedIn for Business Development
LinkedIn can be a great tool for generating leads and referral sources if you know how to work it properly. Just like any other social…
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15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2
This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for…
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15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2
How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school…
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How to Perfect Your Client Intake Process in 10 Simple Steps
The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t…
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12 Steps for Getting Clients to Sign Up at the Initial Consultation
How many of you believe that once you get a prospect in for the initial consultation, the hard work is over? If you’ll admit to…
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5 Components of a Successful Law Firm Newsletter
When executed correctly, a law firm newsletter can be a great way to stay in front of clients and prospects. When executed poorly, law firm…
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Buyer’s Remorse: Why Clients Get It and How to Stop It
If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various…
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The Obstacles You Need to Remove Before Clients Will Hire You
The longer I practice law (or live life, for that matter), the more I know it’s the little things that count. On the law side:…
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How to Close the Deal with Prospective Clients
When you get prospective clients in for a consultation and at the end of the meeting they tell you they have to “think about it,” you…
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