It’s hard to understate the importance of referrals when it comes law firm marketing. Referrals are highly sought after because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be…
Read More
10 Ways Lawyers Bust Client Trust and 10 Ways to Fix It
Face it, most people hope they never have to hire an attorney. If they need legal help, it’s because they have a problem they can’t…
Read More
How to Identify and Obtain Your Ideal Client
Having great clients is a true blessing. But getting those clients is not something you luck into; it’s something you work for by setting up…
Read More
2017 SEO Guidelines for Optimizing Your Law Firm Marketing
Over the past year, there have been a number of changes to Google’s search results and your law firm marketing needs to focus on SEO…
Read More
10 Factors to Consider When Setting Your Law Firm Marketing Budget
Most attorneys have no idea how much they should be spending on marketing their law firms. In trying to figure it out, many may just…
Read More
How Video Marketing Helps Lawyers Land More Leads
It’s 2017 and the way people consume content on the Internet these days is likely much different than when you and I began to practice…
Read More
Social Media Best Practices for Law Firm Marketing
I know some attorneys who are early adopters of nearly everything — technological, automotive, and even fashion. They were the first ones to jump into…
Read More
The Lawyer’s Guide to Facebook Ads for Legal Marketing
Everybody is on Facebook these days, from grads to grandmas. In fact, of all U.S. adults on the Internet, 72% visit Facebook at least once…
Read More
What Lawyers Need to Know About Voice Search
If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore,…
Read More
Top 10 To-Do’s for Your Legal Marketing
Ah, the satisfaction of the To-Do list! Checking off each item one by one as they are done provides a great sense of accomplishment, even…
Read More
Google Mobile-First Indexing: It’s What’s Next for Legal Marketing
The Hippocratic Oath cautions medical practitioners to: first, do no harm. If I could craft a similar oath for SEO practitioners, it would be: first,…
Read More