It’s hard to understate the importance of referrals when it comes law firm marketing. Referrals are highly sought after because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be…
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Online Reviews: How to Get the Positive & Deal with the Negative
I know what you’re thinking: Ugh. Online reviews. I find it somewhat amusing that we lawyers actually don’t much like being judged, unless that judgment…
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7 Digital Marketing Trends Critical to Law Firm Marketing Success in 2017
Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and…
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Panel issues guidance on best-lawyer advertising
Each area of law has its own unique challenges in how they market. Truth in marketing is important in every area of business, but it…
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6 Questions to Ask Before Hiring a Legal Marketing Agency
Using a professional advertising service to market your law firm can help you attract more clients, but choosing the right agency isn’t always easy. With…
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The Folly of Lead Generation Companies: What Law Firms Need to Know
The lead generation market seems intent on taking advantage of lawyers who have an overabundance of money and not enough knowledge to make the right…
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Pay-Per-Click (PPC) Personal Injury Advertising, Campaign Costs and Lead Generation
Pay-per-click (PPC) advertising is just one type of paid search, a category of digital advertising in widespread use today. Paid search continues to grow across…
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How to Build Trust and Strong Relationships With Your Law Firm’s Clients
The most important part of legal advertising is building trust. If you’re not using your promotional strategy to build strong relationships with your audience, you’re…
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