Law Firm Marketing
The 5 Key Benefits of Building a Strong Law Firm Brand
There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed we could make a pretty decent living in what has historically been recognized as a noble profession. Today, the legal…
Read More15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2
This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for the future. Part 1 was published on 6/21. Website speed. Page speed is one of the main factors Google uses…
Read More15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2
How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school teaches you how to practice the law, but virtually nothing about building a successful law practice and law firm marketing. So…
Read More5 Components of a Successful Law Firm Newsletter
When executed correctly, a law firm newsletter can be a great way to stay in front of clients and prospects. When executed poorly, law firm newsletters are a bore and a nuisance, doing more to damage your reputation than enhance it. There are five key…
Read More10 Factors to Consider When Setting Your Law Firm Marketing Budget
Most attorneys have no idea how much they should be spending on marketing their law firms. In trying to figure it out, many may just Google “law firm marketing budget” and find that, for example, the AM Law 200 firms spend approximately two percent of…
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