Online Marketing
Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them
Savvy legal marketers have caught on quick to the efficacy of pay-per-click (PPC) advertising, evidenced by the fact that 80% of the top 25 most expensive keywords are related to the legal profession. Whether you’re a rookie or have been working Google Adwords for awhile, here are some common mistakes lawyers make when it comes…
Read MoreOnline Marketing for Lawyers: How to Build a Professional Image Online
If you are serious about online marketing, you need to first assess your own online persona. It’s easy. Go to Google and in the search bar type in your name in quotation marks. If you use different versions of your name, then run more searches. Here are my results: My website comes up first and…
Read MoreOnline Reviews: How to Get the Positive & Deal with the Negative
I know what you’re thinking: Ugh. Online reviews. I find it somewhat amusing that we lawyers actually don’t much like being judged, unless that judgment is effusive praise! That’s really no different than most people, lawyer or not — our tender egos are always on the line when it comes to interpersonal relationships, and that…
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