SEO

5 Steps to Improving Your Local SEO

5 Steps to Improving Your Local SEO

Whether or not you think of your law practice this way, the fact is that you are a local business owner. Even if you have offices in multiple locations, you run a local business in those communities. Since you undoubtedly draw a majority of your clients from your market area, the ability to show up…

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An Attorney’s Guide to Building Quality SEO Backlinks

An Attorney’s Guide to Building Quality SEO Backlinks

  Link building got a black eye a few years ago when Google caught on to the fact that many companies were paying offshore entities to build links to their websites. Many of those links were low quality that degraded the user experience, so Google penalized sites for having them. Today, link building is still…

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How to Spy on Your Competition to Beat Them on Google Search

How to Spy on Your Competition to Beat Them on Google Search

Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. In this post, we’re going to explore some methods you can use to scrutinize your own site as well as the sites…

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2017 SEO Guidelines for Optimizing Your Law Firm Marketing

Over the past year, there have been a number of changes to Google’s search results and your law firm marketing needs to focus on SEO in order to maximize your return on your marketing spend. For attorneys, the Google changes most likely to impact your marketing strategy include: Number of paid ads at the top…

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Google Mobile-First Indexing: It’s What’s Next for Legal Marketing

Google Mobile-First Indexing: It’s What’s Next for Legal Marketing

The Hippocratic Oath cautions medical practitioners to: first, do no harm. If I could craft a similar oath for SEO practitioners, it would be: first, do not freak. Many in the SEO world pushed the panic button when Google announced last Fall that it was moving to a mobile-first index. Before I explain how this move is…

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