Many legal marketers are still confused about how to calculate return on investment for their social media marketing programs. When you first embarked on your social media journey, you may have started out without any concrete goal in mind beyond likes and shares. Those were…

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Most attorneys I know who are even somewhat savvy when it comes to law firm marketing have already set up a profile on LinkedIn. Frankly, every attorney should have a profile on LinkedIn, no matter what type of law you practice. Don’t think that just…

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Changes in Facebook’s news feed algorithm have been making it tougher for law firms to reach their target market over the past two years. Facebook has eliminated most promotional posts from news feeds in order to boost its ad revenue. So what can you do…

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The Pros and Cons of Engaging on Twitter

Twitter has undoubtedly been the most talked-about social media platform for the past year because of the affection the current President of the United States has for blasting out tweets at odd hours. It has even introduced a new term to our lexicon: “covfefe.” It…

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10 Facts You Should Know About Advertising on Facebook

Lawyers engaged in social media are beginning to reach beyond creating Facebook pages and posting content to actively advertising on the site. The primary reasons that Facebook ads are attractive to law firms is because of the ability to target prospects more specifically using Facebook’s…

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How to Use LinkedIn for Business Development

LinkedIn can be a great tool for generating leads and referral sources if you know how to work it properly. Just like any other social media network, it really helps to know your way around the site and how people interact. Since LinkedIn is more…

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Social Media Best Practices for Law Firm Marketing

I know some attorneys who are early adopters of nearly everything — technological, automotive, and even fashion. They were the first ones to jump into social media and have learned along the way what works for their practices and what definitely does not. However, most…

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Everybody is on Facebook these days, from grads to grandmas. In fact, of all U.S. adults on the Internet, 72% visit Facebook at least once a month. Most visit daily, or several times a day. With that huge potential audience, could Facebook advertising benefit your…

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