How Video Marketing Helps Lawyers Land More Leads

How Online Video Helps Lawyers Land More Leads

It’s 2017 and the way people consume content on the Internet these days is likely much different than when you and I began to practice law. For a lot of us, the Internet wasn’t even around when we started out. Only ambulance chasers advertised on billboards and TV. Some old-schoolers even had problems with a…

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What Lawyers Need to Know About Voice Search

What Lawyers Need to Know About Voice Search

If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore, 40% of adults use voice search every day, and half of all searches will be voice searches within three years. The growing prevalence of voice search will have an undeniable…

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Panel issues guidance on best-lawyer advertising

Legal Conference

Each area of law has its own unique challenges in how they market. Truth in marketing is important in every area of business, but it is especially important when it comes to the advertising of legal services. Advertisements for lawyers are present all over media. They are on billboards and in magazines, in bus stops…

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6 Questions to Ask Before Hiring a Legal Marketing Agency

Legal Students

Using a professional advertising service to market your law firm can help you attract more clients, but choosing the right agency isn’t always easy. With so many different kinds of law, promoting one firm could look dramatically different than marketing another. If you’re going to hire a professional advertising agency to do your legal advertising,…

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The Folly of Lead Generation Companies: What Law Firms Need to Know

The lead generation market seems intent on taking advantage of lawyers who have an overabundance of money and not enough knowledge to make the right choices for their marketing. Attorneys are the perfect pray for one of these schemes. We’re busy people, working hard in court on behalf of our clients. We want more business,…

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