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How Video Marketing Helps Lawyers Land More Leads
It’s 2017 and the way people consume content on the Internet these days is likely much different than when you and I began to practice law. For a lot of us, the Internet wasn’t even around when we started out. Only ambulance chasers advertised on…
Read MoreWhat Lawyers Need to Know About Voice Search
If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore, 40% of adults use voice search every day, and half of all searches will be voice searches within three years.…
Read MorePanel issues guidance on best-lawyer advertising
Each area of law has its own unique challenges in how they market. Truth in marketing is important in every area of business, but it is especially important when it comes to the advertising of legal services. Advertisements for lawyers are present all over media.…
Read More6 Questions to Ask Before Hiring a Legal Marketing Agency
Using a professional advertising service to market your law firm can help you attract more clients, but choosing the right agency isn’t always easy. With so many different kinds of law, promoting one firm could look dramatically different than marketing another. If you’re going to…
Read MoreThe Folly of Lead Generation Companies: What Law Firms Need to Know
The lead generation market seems intent on taking advantage of lawyers who have an overabundance of money and not enough knowledge to make the right choices for their marketing. Attorneys are the perfect pray for one of these schemes. We’re busy people, working hard in…
Read MorePay-Per-Click (PPC) Personal Injury Advertising, Campaign Costs and Lead Generation
Pay-per-click (PPC) advertising is just one type of paid search, a category of digital advertising in widespread use today. Paid search continues to grow across all types of platforms, just as people are increasing reliance on their devices for search for the information they seek.…
Read MoreHow to Build Trust and Strong Relationships With Your Law Firm’s Clients
The most important part of legal advertising is building trust. If you’re not using your promotional strategy to build strong relationships with your audience, you’re not going to see any success with your strategies and tactics. When working with a client, they need to be…
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