Posts Tagged ‘law firm marketing’
The 5 Key Benefits of Building a Strong Law Firm Brand
There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed we could make a pretty decent living in what has historically been recognized as a noble profession. Today, the legal…
Read MoreCommon Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them
Savvy legal marketers have caught on quick to the efficacy of pay-per-click (PPC) advertising, evidenced by the fact that 80% of the top 25 most expensive keywords are related to the legal profession. Whether you’re a rookie or have been working Google Adwords for awhile,…
Read MoreHow to Build a Law Firm Blog That Attracts Clients
If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office, getting an ad in the local Yellow Pages and getting involved with your local Chamber of Commerce, Lion’s Club, Rotary…
Read More13 Email Marketing Tips to Help You Make the Connection with Clients
With everyone hopping on the social media train, you might think that email marketing is dead. Far from it. In fact, research shows that a majority of people prefer to interact with businesses via email than any other form of communication. So it’s definitely not…
Read More11 Small Things That Make a Big Difference for Your Law Firm Website
Little things mean a lot. That’s not just the title of a popular song from the 1950s, it’s also something to remember when it comes to your law firm website. When a prospect visits your website for the first time, this is the first impression…
Read More15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2
This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for the future. Part 1 was published on 6/21. Website speed. Page speed is one of the main factors Google uses…
Read More15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2
How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school teaches you how to practice the law, but virtually nothing about building a successful law practice and law firm marketing. So…
Read More12 Steps for Getting Clients to Sign Up at the Initial Consultation
How many of you believe that once you get a prospect in for the initial consultation, the hard work is over? If you’ll admit to a little vanity, I’ll bet most of you think that once a prospect is in the door, the deal is…
Read More5 Components of a Successful Law Firm Newsletter
When executed correctly, a law firm newsletter can be a great way to stay in front of clients and prospects. When executed poorly, law firm newsletters are a bore and a nuisance, doing more to damage your reputation than enhance it. There are five key…
Read MoreBuyer’s Remorse: Why Clients Get It and How to Stop It
If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various points along the way. Put another way, we get buyer’s remorse. Especially if we just spent a lot of money…
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