Posts Tagged ‘law firm marketing’

The 5 Key Benefits of Building a Strong Law Firm Brand

The 5 Key Benefits of Building a Strong Law Firm Brand

There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed we could make a pretty decent living in what has historically been recognized as a noble profession. Today, the legal profession is undergoing rapid change. There are more competitors, and…

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Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them

Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them

Savvy legal marketers have caught on quick to the efficacy of pay-per-click (PPC) advertising, evidenced by the fact that 80% of the top 25 most expensive keywords are related to the legal profession.   Whether you’re a rookie or have been working Google Adwords for awhile, here are some common mistakes lawyers make when it comes…

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How to Build a Law Firm Blog That Attracts Clients

If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office, getting an ad in the local Yellow Pages and getting involved with your local Chamber of Commerce, Lion’s Club, Rotary or other professional community organizations. You’d network at cocktail parties…

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13 Email Marketing Tips to Help You Make the Connection with Clients

13 Email Marketing Tips to Help You Make the Connection with Clients

With everyone hopping on the social media train, you might think that email marketing is dead. Far from it. In fact, research shows that a majority of people prefer to interact with businesses via email than any other form of communication. So it’s definitely not dead, it’s just getting harder to do right. Here are…

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15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2

15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2

This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for the future. Part 1 was published on 6/21. Website speed. Page speed is one of the main factors Google uses to determine which sites should be served up first in…

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15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2

15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2

How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school teaches you how to practice the law, but virtually nothing about building a successful law practice and law firm marketing. So it’s no wonder a lot of attorneys are floundering when…

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Buyer’s Remorse: Why Clients Get It and How to Stop It

Buyer’s Remorse: Why Clients Get It and How to Stop It

If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various points along the way. Put another way, we get buyer’s remorse. Especially if we just spent a lot of money or the outcome of our decision could have a potentially…

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