The 5 Key Benefits of Building a Strong Law Firm Brand

There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed we could make a pretty decent living in what has historically been recognized as a noble profession. Today, the legal…

Read More

If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office, getting an ad in the local Yellow Pages and getting involved with your local Chamber of Commerce, Lion’s Club, Rotary…

Read More
How to Close the Deal with Prospective Clients

When you get prospective clients in for a consultation and at the end of the meeting they tell you they have to “think about it,” you probably get a sinking feeling that you’ll never see them again. Because this isn’t the first time you’ve heard this…

Read More
How to Identify and Obtain Your Ideal Client

Having great clients is a true blessing. But getting those clients is not something you luck into; it’s something you work for by setting up your practice in a way that attracts your ideal client. This is how you do it: Define a niche. While…

Read More
What Lawyers Need to Know About Voice Search

If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore, 40% of adults use voice search every day, and half of all searches will be voice searches within three years.…

Read More