Posts Tagged ‘legal marketing’

The 5 Key Benefits of Building a Strong Law Firm Brand

The 5 Key Benefits of Building a Strong Law Firm Brand

There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed we could make a pretty decent living in what has historically been recognized as a noble profession. Today, the legal profession is undergoing rapid change. There are more competitors, and…

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How to Build a Law Firm Blog That Attracts Clients

If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office, getting an ad in the local Yellow Pages and getting involved with your local Chamber of Commerce, Lion’s Club, Rotary or other professional community organizations. You’d network at cocktail parties…

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15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2

15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2

This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for the future. Part 1 was published on 6/21. Website speed. Page speed is one of the main factors Google uses to determine which sites should be served up first in…

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15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2

15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2

How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school teaches you how to practice the law, but virtually nothing about building a successful law practice and law firm marketing. So it’s no wonder a lot of attorneys are floundering when…

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How to Close the Deal with Prospective Clients

How to Close the Deal with Prospective Clients

When you get prospective clients in for a consultation and at the end of the meeting they tell you they have to “think about it,” you probably get a sinking feeling that you’ll never see them again. Because this isn’t the first time you’ve heard this and you’ve probably done it yourself when you had no…

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How to Identify and Obtain Your Ideal Client

How to Identify and Obtain Your Ideal Client

Having great clients is a true blessing. But getting those clients is not something you luck into; it’s something you work for by setting up your practice in a way that attracts your ideal client. This is how you do it: Define a niche. While it may not be easy to identify and fully develop…

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10 Factors to Consider When Setting Your Law Firm Marketing Budget

10 Factors to Consider When Setting Your Law Firm Marketing Budget

Most attorneys have no idea how much they should be spending on marketing their law firms. In trying to figure it out, many may just Google “law firm marketing budget” and find that, for example, the AM Law 200 firms spend approximately two percent of annual gross revenues. Most law firm management consultants recommend spending…

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What Lawyers Need to Know About Voice Search

What Lawyers Need to Know About Voice Search

If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore, 40% of adults use voice search every day, and half of all searches will be voice searches within three years. The growing prevalence of voice search will have an undeniable…

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