Posts Tagged ‘legal marketing’
The 5 Key Benefits of Building a Strong Law Firm Brand
There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed we could make a pretty decent living in what has historically been recognized as a noble profession. Today, the legal…
Read MoreHow to Build a Law Firm Blog That Attracts Clients
If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office, getting an ad in the local Yellow Pages and getting involved with your local Chamber of Commerce, Lion’s Club, Rotary…
Read More11 Small Things That Make a Big Difference for Your Law Firm Website
Little things mean a lot. That’s not just the title of a popular song from the 1950s, it’s also something to remember when it comes to your law firm website. When a prospect visits your website for the first time, this is the first impression…
Read More15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2
This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for the future. Part 1 was published on 6/21. Website speed. Page speed is one of the main factors Google uses…
Read More15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2
How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school teaches you how to practice the law, but virtually nothing about building a successful law practice and law firm marketing. So…
Read More5 Components of a Successful Law Firm Newsletter
When executed correctly, a law firm newsletter can be a great way to stay in front of clients and prospects. When executed poorly, law firm newsletters are a bore and a nuisance, doing more to damage your reputation than enhance it. There are five key…
Read MoreHow to Close the Deal with Prospective Clients
When you get prospective clients in for a consultation and at the end of the meeting they tell you they have to “think about it,” you probably get a sinking feeling that you’ll never see them again. Because this isn’t the first time you’ve heard this…
Read MoreHow to Identify and Obtain Your Ideal Client
Having great clients is a true blessing. But getting those clients is not something you luck into; it’s something you work for by setting up your practice in a way that attracts your ideal client. This is how you do it: Define a niche. While…
Read More10 Factors to Consider When Setting Your Law Firm Marketing Budget
Most attorneys have no idea how much they should be spending on marketing their law firms. In trying to figure it out, many may just Google “law firm marketing budget” and find that, for example, the AM Law 200 firms spend approximately two percent of…
Read MoreWhat Lawyers Need to Know About Voice Search
If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore, 40% of adults use voice search every day, and half of all searches will be voice searches within three years.…
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