Posts Tagged ‘online marketing’

Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them

Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them

Savvy legal marketers have caught on quick to the efficacy of pay-per-click (PPC) advertising, evidenced by the fact that 80% of the top 25 most expensive keywords are related to the legal profession.   Whether you’re a rookie or have been working Google Adwords for awhile, here are some common mistakes lawyers make when it comes…

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How Video Marketing Helps Lawyers Land More Leads

How Online Video Helps Lawyers Land More Leads

It’s 2017 and the way people consume content on the Internet these days is likely much different than when you and I began to practice law. For a lot of us, the Internet wasn’t even around when we started out. Only ambulance chasers advertised on billboards and TV. Some old-schoolers even had problems with a…

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Online Reviews: How to Get the Positive & Deal with the Negative

Online Reviews: How to Get the Positive & Deal with the Negative

I know what you’re thinking: Ugh. Online reviews. I find it somewhat amusing that we lawyers actually don’t much like being judged, unless that judgment is effusive praise! That’s really no different than most people, lawyer or not — our tender egos are always on the line when it comes to interpersonal relationships, and that…

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