Posts Tagged ‘SEO’
5 Steps to Improving Your Local SEO
Whether or not you think of your law practice this way, the fact is that you are a local business owner. Even if you have offices in multiple locations, you run a local business in those communities. Since you undoubtedly draw a majority of your…
Read MoreAn Attorney’s Guide to Building Quality SEO Backlinks
Link building got a black eye a few years ago when Google caught on to the fact that many companies were paying offshore entities to build links to their websites. Many of those links were low quality that degraded the user experience, so Google…
Read MoreHow to Spy on Your Competition to Beat Them on Google Search
Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they are, you likely won’t outrank them for long. In this post, we’re going to explore some methods you can use…
Read More2017 SEO Guidelines for Optimizing Your Law Firm Marketing
Over the past year, there have been a number of changes to Google’s search results and your law firm marketing needs to focus on SEO in order to maximize your return on your marketing spend. For attorneys, the Google changes most likely to impact your…
Read MoreWhat Lawyers Need to Know About Voice Search
If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore, 40% of adults use voice search every day, and half of all searches will be voice searches within three years.…
Read MoreGoogle Mobile-First Indexing: It’s What’s Next for Legal Marketing
The Hippocratic Oath cautions medical practitioners to: first, do no harm. If I could craft a similar oath for SEO practitioners, it would be: first, do not freak. Many in the SEO world pushed the panic button when Google announced last Fall that it was moving to…
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