Many legal marketers are still confused about how to calculate return on investment for their social media marketing programs. When you first embarked on your social media journey, you may have started out without any concrete goal in mind beyond likes and shares. Those were…

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How to Use LinkedIn for Business Development

LinkedIn can be a great tool for generating leads and referral sources if you know how to work it properly. Just like any other social media network, it really helps to know your way around the site and how people interact. Since LinkedIn is more…

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Social Media Best Practices for Law Firm Marketing

I know some attorneys who are early adopters of nearly everything — technological, automotive, and even fashion. They were the first ones to jump into social media and have learned along the way what works for their practices and what definitely does not. However, most…

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