Many legal marketers are still confused about how to calculate return on investment for their social media marketing programs. When you first embarked on your social media journey, you may have started out without any concrete goal in mind beyond likes and shares. Those were…

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Social Media Best Practices for Law Firm Marketing

I know some attorneys who are early adopters of nearly everything — technological, automotive, and even fashion. They were the first ones to jump into social media and have learned along the way what works for their practices and what definitely does not. However, most…

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Everybody is on Facebook these days, from grads to grandmas. In fact, of all U.S. adults on the Internet, 72% visit Facebook at least once a month. Most visit daily, or several times a day. With that huge potential audience, could Facebook advertising benefit your…

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