Many legal marketers are still confused about how to calculate return on investment for their social media marketing programs. When you first embarked on your social media journey, you may have started out without any concrete goal in mind beyond likes and shares. Those were…

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10 Facts You Should Know About Advertising on Facebook

Lawyers engaged in social media are beginning to reach beyond creating Facebook pages and posting content to actively advertising on the site. The primary reasons that Facebook ads are attractive to law firms is because of the ability to target prospects more specifically using Facebook’s…

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