Posts Tagged ‘social media marketing’
How to Determine Your Social Media Marketing Program ROI
Many legal marketers are still confused about how to calculate return on investment for their social media marketing programs. When you first embarked on your social media journey, you may have started out without any concrete goal in mind beyond likes and shares. Those were…
Read MoreHow to Take Your LinkedIn Game to the Next Level
Most attorneys I know who are even somewhat savvy when it comes to law firm marketing have already set up a profile on LinkedIn. Frankly, every attorney should have a profile on LinkedIn, no matter what type of law you practice. Don’t think that just…
Read MoreThe Pros and Cons of Engaging on Twitter
Twitter has undoubtedly been the most talked-about social media platform for the past year because of the affection the current President of the United States has for blasting out tweets at odd hours. It has even introduced a new term to our lexicon: “covfefe.” It…
Read More10 Social Media Myths That Can Kill Your Law Firm Marketing Program
It’s human nature to fight against things we don’t want to do, whether that’s eat the foods that are good for us or engage in social media marketing for our law practice. We find excuses and cling to them stubbornly to avoid those things we’d…
Read More10 Facts You Should Know About Advertising on Facebook
Lawyers engaged in social media are beginning to reach beyond creating Facebook pages and posting content to actively advertising on the site. The primary reasons that Facebook ads are attractive to law firms is because of the ability to target prospects more specifically using Facebook’s…
Read MoreHow to Use LinkedIn for Business Development
LinkedIn can be a great tool for generating leads and referral sources if you know how to work it properly. Just like any other social media network, it really helps to know your way around the site and how people interact. Since LinkedIn is more…
Read MoreSocial Media Best Practices for Law Firm Marketing
I know some attorneys who are early adopters of nearly everything — technological, automotive, and even fashion. They were the first ones to jump into social media and have learned along the way what works for their practices and what definitely does not. However, most…
Read MoreThe Lawyer’s Guide to Facebook Ads for Legal Marketing
Everybody is on Facebook these days, from grads to grandmas. In fact, of all U.S. adults on the Internet, 72% visit Facebook at least once a month. Most visit daily, or several times a day. With that huge potential audience, could Facebook advertising benefit your…
Read MoreOnline Reviews: How to Get the Positive & Deal with the Negative
I know what you’re thinking: Ugh. Online reviews. I find it somewhat amusing that we lawyers actually don’t much like being judged, unless that judgment is effusive praise! That’s really no different than most people, lawyer or not — our tender egos are always on…
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