It’s hard to understate the importance of referrals when it comes law firm marketing. Referrals are highly sought after because they come with the implied approval of the person giving the referral — a friend, a family member, a co-worker — and prospects will be…
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5 Steps to Improving Your Local SEO
Whether or not you think of your law practice this way, the fact is that you are a local business owner. Even if you have…
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An Attorney’s Guide to Building Quality SEO Backlinks
Link building got a black eye a few years ago when Google caught on to the fact that many companies were paying offshore entities…
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How to Determine Your Social Media Marketing Program ROI
Many legal marketers are still confused about how to calculate return on investment for their social media marketing programs. When you first embarked on your…
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Avoid These 5 Mistakes When Moving Your Law Firm Data to the Cloud
Many law firms are moving their data and software to the cloud because of the cost effectiveness, mobility and security the cloud offers. And many…
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The 5 Key Benefits of Building a Strong Law Firm Brand
There are many reasons why people choose to become lawyers, and one of them that’s fairly consistent across the board is that we all believed…
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8 Practical Tips for Law Firms on Fee Arrangements and Billing
Whether you are a solo practitioner or run a multi-million dollar firm, practicing law is a business. You are not only responsible for providing legal…
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Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them
Savvy legal marketers have caught on quick to the efficacy of pay-per-click (PPC) advertising, evidenced by the fact that 80% of the top 25 most…
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How to Build a Law Firm Blog That Attracts Clients
If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office,…
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Use These 7 Steps to Excel at Lead Nurturing
Not everyone who visits your website or fills out a form to download your ebook or white paper is ready to hire you. In fact,…
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How to Take Your LinkedIn Game to the Next Level
Most attorneys I know who are even somewhat savvy when it comes to law firm marketing have already set up a profile on LinkedIn. Frankly,…
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