15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2

15 Tactics That Work for Law Firm Marketing Today, Part 2 of 2

This post is the second of two on the law firm marketing tactics you need to put into practice now to build your practice for the future. Part 1 was published on 6/21. Website speed. Page speed is one of the main factors Google uses to determine which sites should be served up first in…

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15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2

15 Tactics That Work for Law Firm Marketing Today, Part 1 of 2

How much did you learn in law school about marketing your law firm? > Crickets < That’s what I thought. Nada, zip, zilch. Law school…

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How to Perfect Your Client Intake Process in 10 Simple Steps

How to Perfect Your Client Intake Process in 10 Simple Steps

The success of your law practice depends on new clients. And when it comes to acquiring them, your client intake process is everything. You can’t…

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12 Steps for Getting Clients to Sign Up at the Initial Consultation

12 Steps for Getting Clients to Sign Up at the Initial Consultation

How many of you believe that once you get a prospect in for the initial consultation, the hard work is over? If you’ll admit to…

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Buyer’s Remorse: Why Clients Get It and How to Stop It

Buyer’s Remorse: Why Clients Get It and How to Stop It

If we don’t know a lot about something that we need to make an important decision about, we tend to second-guess that decision at various…

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The Obstacles You Need to Remove Before Clients Will Hire You

The Obstacles You Need to Remove Before Clients Will Hire You

The longer I practice law (or live life, for that matter), the more I know it’s the little things that count. On the law side:…

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How to Close the Deal with Prospective Clients

How to Close the Deal with Prospective Clients

When you get prospective clients in for a consultation and at the end of the meeting they tell you they have to “think about it,” you…

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10 Ways Lawyers Bust Client Trust and 10 Ways to Fix It

10 Ways Lawyers Bust Client Trust and 10 Ways to Fix It

Face it, most people hope they never have to hire an attorney. If they need legal help, it’s because they have a problem they can’t…

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How to Identify and Obtain Your Ideal Client

How to Identify and Obtain Your Ideal Client

Having great clients is a true blessing. But getting those clients is not something you luck into; it’s something you work for by setting up…

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2017 SEO Guidelines for Optimizing Your Law Firm Marketing

Over the past year, there have been a number of changes to Google’s search results and your law firm marketing needs to focus on SEO…

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