8 Practical Tips for Law Firms on Fee Arrangements and Billing

Whether you are a solo practitioner or run a multi-million dollar firm, practicing law is a business. You are not only responsible for providing legal representation to your clients (your product), you are also responsible for the financial and operational matters that allow your firm to continue to grow and prosper (your business). Here are…

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Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them

Common Mistakes Lawyers Make with PPC Campaigns & How to Avoid Them

Savvy legal marketers have caught on quick to the efficacy of pay-per-click (PPC) advertising, evidenced by the fact that 80% of the top 25 most…

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How to Build a Law Firm Blog That Attracts Clients

If you were starting your law practice in 1967, the extent of your legal marketing would probably be putting up a sign on your office,…

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Use These 7 Steps to Excel at Lead Nurturing

Use These 7 Steps to Excel at Lead Nurturing

Not everyone who visits your website or fills out a form to download your ebook or white paper is ready to hire you. In fact,…

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How to Take Your LinkedIn Game to the Next Level

Most attorneys I know who are even somewhat savvy when it comes to law firm marketing have already set up a profile on LinkedIn. Frankly,…

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13 Email Marketing Tips to Help You Make the Connection with Clients

13 Email Marketing Tips to Help You Make the Connection with Clients

With everyone hopping on the social media train, you might think that email marketing is dead. Far from it. In fact, research shows that a…

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How to Spy on Your Competition to Beat Them on Google Search

How to Spy on Your Competition to Beat Them on Google Search

Even if you are consistently outranking your competitors for your main keywords on Google, if you don’t understand why you are performing better than they…

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How to Use Facebook to Drive Traffic to Your Website

Changes in Facebook’s news feed algorithm have been making it tougher for law firms to reach their target market over the past two years. Facebook…

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The Pros and Cons of Engaging on Twitter

The Pros and Cons of Engaging on Twitter

Twitter has undoubtedly been the most talked-about social media platform for the past year because of the affection the current President of the United States…

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Online Marketing for Lawyers: How to Build a Professional Image Online

If you are serious about online marketing, you need to first assess your own online persona. It’s easy. Go to Google and in the search…

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10 Social Media Myths That Can Kill Your Law Firm Marketing Program

10 Social Media Myths That Can Kill Your Law Firm Marketing Program

It’s human nature to fight against things we don’t want to do, whether that’s eat the foods that are good for us or engage in…

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