2017 SEO Guidelines for Optimizing Your Law Firm Marketing

Over the past year, there have been a number of changes to Google’s search results and your law firm marketing needs to focus on SEO in order to maximize your return on your marketing spend. For attorneys, the Google changes most likely to impact your marketing strategy include: Number of paid ads at the top…

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10 Factors to Consider When Setting Your Law Firm Marketing Budget

10 Factors to Consider When Setting Your Law Firm Marketing Budget

Most attorneys have no idea how much they should be spending on marketing their law firms. In trying to figure it out, many may just…

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How Online Video Helps Lawyers Land More Leads

How Video Marketing Helps Lawyers Land More Leads

It’s 2017 and the way people consume content on the Internet these days is likely much different than when you and I began to practice…

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Social Media Best Practices for Law Firm Marketing

Social Media Best Practices for Law Firm Marketing

I know some attorneys who are early adopters of nearly everything — technological, automotive, and even fashion. They were the first ones to jump into…

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The Lawyer’s Guide to Facebook Ads for Legal Marketing

Everybody is on Facebook these days, from grads to grandmas. In fact, of all U.S. adults on the Internet, 72% visit Facebook at least once…

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What Lawyers Need to Know About Voice Search

What Lawyers Need to Know About Voice Search

If you’ve ever asked a question of Siri, Alexa, Cortana, Google or any other personal assistant device, you’ve performed a voice search. According to comscore,…

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Top 10 To-Do’s for Your Legal Marketing

Top 10 To-Do’s for Your Legal Marketing

Ah, the satisfaction of the To-Do list! Checking off each item one by one as they are done provides a great sense of accomplishment, even…

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Google Mobile-First Indexing: It’s What’s Next for Legal Marketing

Google Mobile-First Indexing: It’s What’s Next for Legal Marketing

The Hippocratic Oath cautions medical practitioners to: first, do no harm. If I could craft a similar oath for SEO practitioners, it would be: first,…

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Online Reviews: How to Get the Positive & Deal with the Negative

Online Reviews: How to Get the Positive & Deal with the Negative

I know what you’re thinking: Ugh. Online reviews. I find it somewhat amusing that we lawyers actually don’t much like being judged, unless that judgment…

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7 Digital Marketing Trends Critical to Law Firm Marketing Success in 2017

7 Digital Marketing Trends Critical to Law Firm Marketing Success in 2017

Are you on top of the latest digital marketing trends for law firms today? If not, you are missing critical opportunities to capture leads and…

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Legal Conference

Panel issues guidance on best-lawyer advertising

Each area of law has its own unique challenges in how they market. Truth in marketing is important in every area of business, but it…

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